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Category: Voiceover Skills

  1. What vocal techniques to use as a VoiceOver actor?

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    I get asked this question a lot as a busy voiceover artist. From my recording studio over many years I have taken time to work out what vocal work outs and techniques work for me. Today I shall break a few of them down. 

    Anatomy of my voice

    It has taken me years of experience both as an actor, director and producer to fully understand where my voice works best and in what genre of voice over work. I have worked with voice coaches and well as singing coaches and experts to work out how to exercise my voice. I have picked up a few books and this is one I am revisiting. This is a great book about the voice and is a coherant guide. 

    Anatomy of Lorraine Ansell Voice

     

    My top voice techniques

    1. Breathing - it seems obvious but we often forget to breathe fully and out slowly and deeply. This breathing training works really well and yes practice makes perfect but I love it as it allows me to reduce stress and anxiety as well as voicing long complicated e-learning paragraphs or long narrative dialogue.

    2. Lip Trills - or horse lips, depending on how you prefer to call this technique. This relaxes and wakes up the lips which is how we articulate letters and words. I find them a challenge but works well to emphasise the breathe support we often here in the voice world. 

    3. SOVT - straw - this is a straw that you blow into either in air but I prefer in a water bottle. This helps me with a back pressure which helps strengthen my vocal cords and exercises my support. I have found that the pressure really helps with head voice and opening up my sinuses. Win win all round 

    Lorraine Ansell Voice Director and experienced presenter

    So when you require a voice that works out, then please get in touch. 

    Keep chatting

    xx

  2. What is it like to be a bilingual VoiceOver artist?

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    Hola y hello, it is me, aqui estoy, Lorraine locutora y voice over artist at your service. Yes, I am a bilingual voiceover artist and I work in both Spanish and English. But there is more to this voice story than that. The hardest question people ask me on a regular basis is "Where are you from?" Simples to answer you would think but actually I always have to double and triple check as to what the person asking the question means. You see, I am British because I was born in the UK but then my parents are actually from Chile and I grew up until I went to school mostly speaking Latin American Spanish with my family and friends. Then I've lived in all sorts of places including Spain, France and Indonesia. I know, I get around a bit right?!

    Recording Studio

    What challenges does a bilingual voice over artist face?

    I have voiced many an audio project that requires me to either speak solely in Spanish, English or a mezcla or mix of these languages in terms of accents or words. So I can end up with projects that require multiple voices. And not just those in my head! But the challenges for me as a female bilingual vocal artist can be varied. Let's take a look at a few;

     

    1. Mouth placement - switching between languages means that your mouth shape has to change. Wait, what? Yes, this is true. To get the sounds of the consanants and vowels that make an "English" or "Spanish" sounding...er...sound...means that I have to change my mouth and where I place my tongue in relation to the soft palate and teeth. To be a good voice over and give it my best daily I switch between languages both hearing and talking so that I can muscle memory recall the shapes to makes the sounds of the words. 

    2. Rhythm - every language has it's own melody and rhythm and so there is a mental switch I had to do (which is code switching as well as trans-languaging) that takes place so that I can find the spirit and intention behind each lnaguage. You see to speak a language is more than learning the words and speaking them out loud. It's knowing and wearing like a coat the melody of the culture, the people. The process of osmosis to learn a language is more than just how to order a drink at the bar, it's knowing the song that goes with that language. 

    3. Word count - after working for almost 20 years in creative production I know that Spanish text is almost 30% longer than the equivalent voiceover copy in English. This is something I make known to every client so they appreciate that I will have to often talk very speedily in Spanish to match the English lanaguage time codes. The same applies to all languages so always check word counts as it does make a difference. 

    Lorraine Ansell voice over actor

    But these challenges and ability to continually switch between them is why I love my voice over job, it's a performance, it's a mental work out and it is brilliant. 

    Es tiempo para hablar,

    xx

  3. How can I be cast in a video game

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    I spent the last few weeks of 2020 playing Alba - a great fun mobile game which has conservation and nature at it's heart. The graphics and landscape is great, the audio and music is spot on and the game play is like a warm hug. And in these times of lockdown even a small chance of entertainment and love is very welcome. I thought about what many actors think when they play such videogames; how can I voice a character in this game?

    What do I need to voice a character in a videogame?

    The quick and simple answer is to act. Voicing a videogame character is a great gig because as the games are much more narratively driven than 30 years ago, it really is an acting job. Now videogames are much more complex with wonderful connecting and overlapping story lines that require the actor to immerse themselves into the roles. Why? Because the player is also immersed and now savvy and used to authentic characters that now require believable voice work. So first in your vocal tool box is to know how to interpret a character, make a choice, decide an accent/intention/motivation and deliver the lines. 

    Lorraine Ansell Voice Actor, director, sound engineer

    What voice over demo reels do I need for videogames?

    Traditionally there were only really two types of voice acting demo reels. The commercial and narrative reels. These were mostly for the advertising and more documentary or audio drama styles of voice acting work. However over the last two decades there are a plethora of reels for the many variations of voice acting work which now exist. At some point I will do an a-z of voice acting genres. So now the videogame industry market size was estimated to be worth $60.4 billion in 2020. This presents all actors with a wealth of acting opportunities from motion capture, face capture and voice acting. I am very much waiting for the day to be cast in a dance game for mo-cap and for a wonderfully lyrical narrative game for voice work.  

    Should you feel that voiceover work in the videogame industry is for you then consider getting a reel done that reflects a combination of acting not just voicing styles. There are all types of games for all types of audiences so what style of acting and voice work would you like to do? My voice range and acting is very much young adult, female led character work that has charm, a wink and a giggle so I tailor my reels for that character work. 

     

    What else does my game voice demo reel need?

    Ensure that you add character work but also emotes. What are emotes? These are simply noises and sounds that your character would make when running, jumping or performing any actions in a video game. So when your character swings an axe or jumps on a horse, what sound would they make. An effort sound of putting the body into that position. 

     

    How do I get cast in a video game?

    Many voice and acting agents get a lot of the AAA games industry casting sides. I've worked on many video games this way from my own recording home studio over the past few years but there are other ways. Many sound studios also hold voice lists and will send out casting specifications to these lists. Or you can have your details up on Spotlight as well as your reels. Maybe interact truthfully with game developers and/or casting directors. Unique to you is your marketing plan so think about who you are and how best you can find voice work in this area. 

    LLD Paradise Killer Voice actor Lorraine Ansell

    How to cast me in a videogame?

    My reels are available and I have a page on the most recent work in the videogames industry I have worked on here for you to see. I've recently had fun working on a game that was first on Itch.io in 2021 and then went to Steam in Feburary 2021. This is fast fast work for a game release as they usually can take upwards of 2 or 3 years to ship to market. This game is called Only Cans and is a really fun game.  And I play Lady Love Dies in Paradise Killer which is a multiple award winning video game that came out in 2020.

     

    Please do get in touch when you need some vocal magic for your video game,

    Keep acting,

    xx

     

  4. A Day in the life of a successful Voiceover Artist

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    Lots of people ask me what I get up to day-to-day in my voiceover business. I love this vocal world so much because every day is different and I love that routine of non-routine. This flow of creative work was something I realised would be more satisfying to me than the more usual office based roles out there. But what exactly does my day look like? Let's have a peek.

    What do I do daily as a Voice over artist? 

    The freedom I have in this job is such a benefit. But the overall routine is usually checking in every morning with each audio project. I check to see what voice jobs are on that day, if I have the scripts, if I have all the information for directing or speaking and if the session is live or not. This helps me space out the day so that I can fit other activities in that help my voice. 

    Recording do not enter light

    Vocal Exercises

    I tend to spend time when not in the booth recording for clients, working on vocal areas. I do this to ensure that I keep articulating and keep msucles warm and ready. I do this to check in with my voice to see how each day is. We as humans are human and are not machines so every day my voice will sound different to me as I work each aspect. Sometimes I work on pressure regulating on the larynx or at times I relax the whole body so that my voice box also relaxes. I do tongue exercises or even body streches to ensure the whole of me is working in tip top shape. 

    Breathing Exercises

    I also spend time doing breathing exercises which are so beneficial. They make me feel more mindful and less anxious and also help for training my breath release for long sentances and paragraphs especially for all sorts of copy I read. When faced with long structured sentances a good knowledge of where to breathe and where not to breathe is very useful. This is especially true for the flow of the words as it is for editing the audio afterwards in post production. Sometimes I train with my SOVT straw which is a great way to help strengthen my voice and work hard so I am ready for when a job comes in. 

    General voice over admin

    I also check in with clients. I love working with clients that are both creative and collaborative and that inspire me in some way. So whether it be a videogame that I get to work with the game devs on the world and general narrative constructs or on corporate videos to push a service or product it brings me a lot of personal and professional satisfaction to voice these projects. This month I voiced a video for the RSPCA and we ended up talking about how our cats are queens of the house. My clients joked that their cats "have the house deeds in their name!" ;) 

     

    Disney voiceover Lorraine Ansell animation

    End of day voice 

    I check in at the end of the day with my voice and ensure that I have drunk enough water and hydrated with fresh fruit and veggies. I do a few relaxing raspberries so that I let my muscles and voice chill out a bit. Then a bit of a snooze and start the fun again the next day! Contact me when you need a voice for your next audio production. 

    Keep chatting!

    xx

     

  5. Top 2020 Voiceover Trends

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    Let's face it, 2020 has been that buzz on the voiceover sound chain that well, none of us could figure out the source. As with every year there have been positives though very much coated so densly that it has been a struggle to unearth them all. For this final post of the year, I'm going to take a look at a few voiceover trends that I saw and what I hope for next year. 

    Lorraine Ansell-in a recording studio

    How did VoiceOver change in 2020? 

    I remember how we all worried about the Millenium bug about 20 years ago and how that would affect everything from banking systems to university records. This year however it was an all together different bug we all worried about. There have been many facets this year and we have all faced them with (insert your most used emotion here). Times have been hard for many industries and in particular for the creative arts. My heart has broken many times as shows either in theatres or TV have been cancelled or postponed. This year really hit hard. Many friends and colleagues lost jobs, lost survival jobs. A show I was invovled in was postponed and we hope that the show will go back on. While I could spend hours commenting on many aspects of the year instead I am going to concentrate on how I saw the voiceover world ebb and flow in the current of COVID-19. 

     

    The voiceover first quarter was strong 

    In the first quarter, voice over trends seemed to be following the usual pattern. Back to work and projects with industries working with their creative agencies to push forward. So far, so normal. Productions had a normal pace to them maybe even a slight swagger as we carried on as usual. I found that bookings were the same and projects and productions with longer outlooks still looked good. Voices that were popular including youthful urban voices full of millenial promise. I particularly like the cadence and musicality of this voice and that almost throw away ending of sentances. 

     

    "We'll get back to you in a few weeks"

     That was the first real inkling of change. The emails and phonecalls were starting to sound familiar with this phrase and then....Then we all went into lockdown and that was when the emails, phones, messages stopped. It was quieter than a long pause in the voiceover recording booth waiting on direction and notes, nervously looking at their copy. 

    Here while clients went quiet and we all scratched our heads a bit, actors and creatives went into pre-production overdrive. Many of them turned to the jolly art that is voiceover work in hopes of getting work. I took many calls from voices (new and old) looking for advice, reassurance and maybe a bit of a hug. At that point all from afar. 

    Are there any voices out there?

    And then, slowly the tide turned. Clients sprung back to life as we realised this was no "two week" or "month long" break. This was now our, (pausing for dramatic effect), the new normal in unprecedented times. Yes, many of us have repeated that phrase a few times in the home studio. And now, the voices chosen were for more public announcements and they were usually male, older, with a strong air of authority. Taking their cue from Mark Strong's vocal gravitas, adverts became more about staying safe than playing. So in the UK marketplace, campaigns in times of crisis seem to go for this character of voice. 

    Christmas at sea

    As the summer crept by, work picked up and those shelved projects were dusted off and off we went again. I found myself with a few jobs coming in, truthfully far less than the usual jobs at this time of year but still grateful that my clients were still trading. And as we heading to Christmas, jobs and copy while tinged with a safe messaging were more upbeat. The "family" of voices came into play much more with diversity being key and with advert copy trying to bring hope into things. The usual Christmas adverts focused on family and the voices I heard were wonderfully diverse. This mix I feel, will continue well into 2021. 

     

    Me in the booth with microphone

    2021 voice over artist hopes

    My personal wish is that our wonderful creative industry picks up and runs with it (all from our home studios of course). Or even from a studio further afield once tier levels even out. I hope to direct more voiceover projects, ensuring copy is tight and delivered well. As ever the e-learning trends remain strong simply because more people are working from home and zooming in and out of meeting is tiring. Maybe more audio based training will mean less fatigue. I hope that diverse voices remain a key factor. And I hope that more production companies realise that need for audio as a way of connecting us all together when we still remain very much enable to connect physically. 

    I look forward to working with creative clients globally, with dedicated and fun voices and with copy that makes me think about things more. 

    May you all have a better 2021!

    xx

  6. How can singing lessons help in VoiceOver?

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    Ok, imagine a time when we all had to stay indoors. A time when all we did was bake, work from home and check out other people’s homes through the power of the screen.  My only sanctuary was my recording booth. We all entered very committed relationships with live streaming services like Zoom. Ok I know, we don’t have to imagine because we lived it. Did you vow to write that novel? Did you decide to pick up a new hobby? All those acrylic paint pourers, I am looking at you!

     

    Picking a new VoiceOver tool

    Well I did the same thing but I said to myself in a conversational VoiceOver style that it had to be something to do with VoiceOver. So then I thought, what else could I add to my vocal tool kit? I realised there is one area of vocal work I have avoided. Until now….Singing. 

    Sing out loud

    So I decided to take singing lessons. Now, I sang at school in shows and hymns. But at some point someone told me I couldn’t actually sing.  And so I did what ever child does, I took that completely to heart and head and stopped singing. I danced and would sing-ish the words in performances.  But never completely really sang. And so I did a bit of rapping and some of you lucky ones have heard my “Lets get ready to rumble.” But sing? Me? Goodness me NO!

    Leaving my voice comfort zone

    In my job as a VoiceOver artist, singing has been requested at times especially for character work. And yes, a little humming or a tuneless song are all well and good. But an actual song. It was when my dance teacher (who is a proper amazing singer and been on stage at the Palladium) said that I had a nice voice and bet I sang well. I shook my head and very firmly said, “No! And that was the end of that voice adventure…until…

    Learning voice skills in lockdown

    And then lockdown happened. The first one of 2020 I mean. I scrambled about a little late to the toilet roll party and settled into a sort of non routine. I took out my “things I would love to do if I had more time” list and singing was right at the top. I was a little out of my comfort zone but well non of us were going anywhere. 

    That very same day I was followed on my Instagram account by voice coach expert Lydia Flock. She is the a rising Queen of Vocal health Education. As well as a member of the Voice and Speech Trainers Association, the British Voice Association and association member of the National Association of teachers in signing, Lydia is due to quality in Vocal Massage Training with the Voice Care Centre. Fancy! And she is the founder of Flockstars, teaching all singers of all abilities to reach their key. I liked her holistic approach and I liked her birds of a feather approach. So I took the pitch plunge!

     Lydia Flock Image

    Lydia Loves a Lyrical Lesson 

    So I had a word with Lydia to see how she could help me. Could she help me? I was a little nervous in our first session. I have to admit that while I can talk in front of an audience of thousands, singing to just one person other than myself in the shower was daunting. Lydia was amazing and calmed me straight away. We started off discussing what I hoped to achieve (confidence to sing in front of others), my voice experience so far (decades of voice over acting and producing/directing) and why I haven’t explored singing so far (see above). But hurrah, Lydia was kind and patient and focused immediately on the areas I needed to work on. Vocal muscle re-training and unlocking the shapes I needed to get to the right sounds. 

    Since I started singing lessons with Lydia, I’ve come to focus on my voice and vocal exercises in a different way. There are techniques that have been great for me to wrap my lips and mouth around. And I have loved the sound of the penny dropping as Lydia helped me realise aspects about my larynx, that I had never known before. 

     

    Top 5 Tips for the Beginner Singer

    I am so pleased to say that while I am not aiming to challenge Adele to any singing prizes, I feel much more confident in voicing a lot more in the form of singing. Because of that, I asked Lydia to share with me some tip for singers who are at the start of their singing journey. Heads up - this is stuff is gold dust. Which is your favourite tip?

     

    #1 ACTIVELY listen to singers you like

    Get really curious about your favourite songs. How does the artist shape their vowels? Do they “scoop up” or seem to “fall off” notes sometimes? What makes the song so good? All of these questions will help you start thinking in more detail about how you might like to sound as a singer. This can really help you to set clear vocal goals.

     

    #2 Get curious about your SPEAKING voice.

     How fast or slow do you speak? Do you notice when you change pitch? Finding sounds in our speaking voice that are familiar is a really useful way to connect to your singing voice. For example, finding your higher register might include playing around with an owl sound on a “oo oo” or a “wooo” as if something exciting has just happened.

     

    #3 Find a TEACHER

    For beginners especially, working on your singing voice can feel daunting, but it doesn’t have to be! I recommend beginner singers find a singing teacher or vocal coach they vibe with and commit to regular lessons and practice. Your teacher is your guide and is there to help you overcome those hurdles of vocal challenges and potentially not fully believing in your voice. 

     

    #4 Practice REGULARLY

    Learning singing involves motor learning skills so it is crucial to practice regularly. Our voices are just like any other muscle in the body. If we don’t use it, we lose the skill. You wouldn’t expect yourself to run a marathon without having run in 5 years! Singing is the same way. Even just 5-10 minutes a day of practice will add up!

     

    #5 Check your vocal MINDSET

    Constantly telling yourself negative things about the way your voice sounds will get you nowhere. Thinking you can sing is the first step to singing success. Play around with believing that the way you want to sing is how you will sing. Work on uprooting any negative beliefs around your voice as much as you work on vocal technique.

    Sing your heart out

    I am biased because I love having singing lessons with Lydia and now as we head into the second lockdown I look forward to more learning online with her. Her encouragement and exercises have helped not only my singing but also speaking as well. I have really been much more mindful about pitch, positioning and poutting! Take a session with Lydia and you'll see what I mean. 

    Keep Voicing and please get in touch with any questions, 

    Lorraine

    xx

  7. How best to look after your voice?

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    I talk. A lot. Honestly. I speak and chat and use my voice all the time. Which is a good thing as I totally love chatting away. However chatting and using vocal muscles is tiring. There are days when I have several sessions in one day and say the same words or phrases over and over again. That means it can be over 5 hours of non stop talking. Wow! That is a lot, like when I do videogame characters, a lot of vocal exertion for those emotes mean at the end I am needing a pick me up. 

    Time well spent in the VoiceOver booth

    How to stay talking fit? 

    Your mouth and vocal folds as well as neck and back tire from verbalising all day long. When you spend your days in a warm booth it means the air is dryer as well so you can get more tired. To keep myself in tip top shape for a week of talking, I work through a warm up routine, lip trills, straw singing and working through mouth shapes and sounds on a regular basis. But what else can be done? Here you have a few other ideas.

     My top voice tips 

    1. Steaming - grab that steamer and think hot sauna time. The steam is so good for your vocal folds. They help relax, open them and lubricate them. Essentially the steam is like a warm hug. Gentle and comforting. I like using a steamer but watch you don’t inhale hot air, that can damage important membranes and hairs. Much like bath water, always check the steam temperature. 
    2. Healthy eating - yes, this one is quite important. A varied diet with plenty of fruit and veggies is essential. Of course treats are important (not giving up dark chocolate for anything) but what I am talking about is a good diet with plenty of the green stuff. I have a weak spot for lemons so happily eat these a lot.
    3. Aromatherapy Oils - This is a new one to my list and it has made a huge difference to my life. I had a fabulous consultation with Aira Therapy and Emily who is a IFTD certified practitioner asked me lots of questions. I wanted oils that would be effective for my vocal cords as for my skin and general holistic overall health. She blended up some delicious smelling oils and now I cannot live without it. Such a great find, the oils brings a soothing quality to the air so I can breathe more easily. 
    4. Take a break! - build in time for a tea break. Or a stretch or comfort break. Anything so you can re focus and ground yourself before another job. Voicing long e-learning scripts mean that a singular energy is needed so breaks are the best way to keep that energy up. 
    5. Keep fit - by this I don’t mean train for the next marathon - well if that is your thing then go for it. No, I mean, keep fit by moving all day long. Standing or sitting in the booth all day means muscles lock in position and a locked body means the voice gets locked as well. Keep moving, keep fit, keep being amazing. 
    6. Massage - ohhhh who doesn’t love a massage? Every muscle will benefit from some attention. We can hold onto tension and this can cause us to become less supple all over. This again will have an impact on your voice and vocal cords. There are also massage exercises for the jaw, mouth and tongue which are essential as a voiceover artist.  

    And finally never forget to drink plenty of tepid water. At least two litres in a day but more if you are chatting away endlessly like me. Always have a glass of the H20 stuff on hand as the liquid will soothe and ensure you are replenishing the moisutre that you expel as you speak. If you would like to know more then please do get in touch with me

    Stay voicing, stay well.

    xx

  8. How to direct a VoiceOver session - three top tips as an experienced voice director

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    As I slowly melt in the summer sunshine I’ve realised it has now been over five years since I started directing Voice Over artists in sessions. I long ago found that being a Voice Over actor was part acting and part interpreter when the client gives notes to a read. 

    After a while I decided to step in during VoiceOver sessions especially with voices or clients that had yet to have a lot of experience with either the type of read, the copy and context or the end want of the client. I have gone on to direct most type of VoiceOver gigs including audio dramas, corporate videos, e-learning, explainers even phone messages and my favourite video games and narrative dramas. 

    Gave heart to the story

     Each genre has its own language and needs as well as scene setting. However the most important consideration is the actor and how the actor will interpret the character. Even on the most simple of jobs, like the art of simple cake baking, they can also be the trickiest of jobs. I always make the actor my top consideration and ensure that they have been given the script in good time (if this is possible), they have read the script and if they have any questions such as pronunciations, number styles but also what their thoughts are and what they like in terms of direction. Some actors are all about the musicality of the piece and want to understand the emotional flow of the copy almost like sight reading a musical score. Others want to understand the feelings and emotional intentions behind the copy and more importantly the context of the script so they can ground themselves in that character space. Then again there are actors that revel in the more obscure of directions such as “Be more orange,” “more tall but less graceful.” Actors are as varied as scripts and so adapting to them and the copy is a true art as a director. 

     

    For game audio, again the genre is extremely varied from single emotes and one liners or barks to whole narrative set pieces or trailer copy or even fundraising videos. The first question I make sure is asked is where are we, when are we and what are we. This makes a huge difference on the performance and places the actor where they need to be go get the vocal performance both authentic and true. I’ve worked on a number of games helping the actor reach and find the character and bring a different level of quality to the role. 

     Mixing VoiceOver artists

    My top tips for directing are:

     

    1. Ask questions to fully understand the context, location, environment and character.
    2. Ask the actor how they want direction and what works for them; picture making, musicality, physicality,
    3. Listen, listen and listen. Listen to different actors, genres, people, characters and feed this back into your director toolkit so you can richly advise both client and actor on how to give a great performance.

     

    Keep voicing and keep cool - pro tip, wrap up some cool frozen veg in a hand bowl and place on the back of the neck and wrists to keep cool especially on longer sessions. 

  9. How to use movement as a Voice Actor

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    This is a little of a trick question. Not much would be the flippant and rather quick answer. However, in truth moving as a voice actor is as important if not more so than an actor specialising in film, TV or theatre. 

     

    Performance art of a sort, voice acting at times can be seen as a solitary still pursuit. In fact some roles may call for an inward and outer stillness. It may be the character you portray and the story you are telling may ask for you to be introspective and make yourself small and quiet. This would be especially true in an audio drama or a video game where in these genres there is time and space for the character to develop and breath like a fine wine. 

     

    And yet, there is movement. The human body is made for movement. We know this simply from sitting or standing too long in one position and how our muscles ache from the exertion of holding that pose. Tension is constantly necessary or we would sag like those string puppet dolls. Holding onto too much tension can cause holds and stops in our body and which in turn can have an impact on our own vocal capacity. Everything in our body is connected so if you have a tight hip flexor it may impede your vocal tract to be as open and loose as it could be. 

    Moving is a voice over art 

    But why is it so important to move? Simply put because we are human and the human condition is to move and this includes when in a vocal booth. Preventing stickiness in our joints and muscles is crucial to ensure good bodily health which includes your vocal and oral health. Not only it is key to keep your mouth exercises going to ensure your muscles are in tip top condition to perform but also your body and especially the upper thoracic region so that your shoulders and back and neck muscles remain loose and free and easy to use. 

     

    In the voiceover booth, I tend to move my head, neck and arms in movements that match the tempo of the copy. At times it may mean I am weighing myself down to ground myself for a voice or character. Then at other times I may flow with the melody of the text to create a naturalness and upbeat intention for the piece. It is important to note that all movement should be maintained silently so as not to be picked up by the mic. Foot tapping can be very tempting especially if you get a music bed to voice along to but exchange the tap with a flap of the hand or a shoulder shrug. 

     

    Some copy even speaks to having that shrug inbuilt into it and it couldn’t possibly be read without including the shrug. When text ends in questions or a throwaway comment often the shrug is implied and if it is then add it in. So yes, it may look like I am flicking at a fly in my booth but in fact I am moving in time with the content.

  10. How to market yourself as Voiceover Artist during isolation

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    I am a self confessed marketing nerd. I have been slightly OCD obsessed since a child, picking apart what makes people pick up a trend or product and buy it. After all, why did I really want Ariel the toy from McDonalds when the film came out back in 1989? So obsessed was I that I wrote commercials and worked for several huge companies marketing their products. The trick is always finding a way to connect you with your audience in a unique way.  

    So how can a voiceover artist market themselves as an independent creative? Especially during these isolating times. A few things need to be considered first: 

    1. What sort of voice are you? Know your range, your abilities, your strengths and weaknesses.
    2. What voice genre do you work in? Are you a VO specialist working in audiobooks or are you a generalist that works across the different disciplines in VO?
    3. Who are you? Do you have other hobbies or disciplines that make you different from others?

    Take time and be truthful as you consider this list, working through each point. It becomes relevant as you build your marketing profile. After working through your list, what have you got? What is your USP? Your unique selling point? Are you a big voice and know something or two about cars/cooking etc? Or can you sing professionally and like longs walks with dogs? Perhaps you are an impressionist that enjoys running? 

    Lorraine Ansell FVO at workWhoever you are it is crucial to knowing before you market yourself. By definition we are all different so you will by your own life experiences, personality and ambitions attract and be attracted by different groups and so different clients. Understanding this is crucial to knowing how to market yourself and cast yourself. 

     

    Ways to market yourself include getting on social media - there are many channels from Instagram to twitter and you have to decide which you prefer and what you will use it for and how. They ae all different with different rules and flow in a variety of ways. If you already are on these channels, have a look at your content and what you want to be saying. Do you want to be an expert? Show your personality? Some of both? How much time will you dedicate to these channels? Can you find the clients that you are looking for there? Or do you just want to play around on them? Be honest with your answers, avoid copying others strategies because they may not necessarily work for you. 

     

    Perhaps you want to do a mail shot to clients. But what to send? Have a look at marketing material online and see what might appeal to you. What reflects your brand and personality?

     

    Or maybe you can do this online with newsletters and reaching out to clients. Note that during this lock down the simply truth is that there will be limited work in the pipeline overall and it is tempting to spam agents, clients, friends, colleagues to ask for work. However while it is good to keep in touch, do so on connected level and appreciate that many are also in the same boat as you and trying to figure out what to do.  

    If you like to create videos, make some that are true to you and what you do. There have been some great examples of sports commentators narrating competitions between their pets while other actors have been working from home on improv or others that have decided to concentrate on themselves and self care. All are valid and how ever you choose to work is what feels right to you. It creates an authentic structure to your strategy. So take a moment and think about marketing the real you.

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