Over the past year I have listened to over 2000 different voices, cast around 300 of them and recorded and edited them for clients in my role as both sound engineer and audio director. Being a voiceover talent is endlessly helpful in these sessions. 

Being able to wear multiple hats is a great advantage because in this way I can fully appreciate the aims for each element that goes into producing great audio content for an audio production from a corporate video, an advert or an IVR message. 

I am lucky to spend the day talking for a living but a key part of my work is spent listening as well. All the voices I spend the day listening to I also cast them for various projects. Then I often get to record them and direct the sessions. This past year I have gathered all the tips and tricks to ensure you are cast as a voice and deliver a good session;

1. Reel - Have your voice at the start of the reel as soon as possible. When casting from a long list of voices, the longer the musical intro, the more likely I am to skip that reel and go to the next. I want to here your set of pipes not the composers. If you have real work on your reel, cut down and out any overly long audio that is not you. 

2. Bespoke demo - When asked for bespoke demo, record and name the file exactly as the demo instructions have stated. A file that doesn’t conform to the naming instructions will often be deleted because if that isn’t saved correctly, will the same go for the session? Send it in quickly! First come first serve in many cases. 

3. Read the copy - you’ve been cast, the job is booked and now you are in the booth. After spending my formative years, writing copy for L’Oreal I have written and seen my fair share of good and interesting copy. The copy is often being tweaked until the last moment. However once you get the copy read it out loud at least twice just to get your mouth and vocal cords used to the shape of them. In session, I can always tell if the voiceover artist has read it out loud or not or worse still not read the script at all! The clients I work with also can so ensure you arrive to the session with a read through already locked into your chops. If you get the script there and then read it out loud, there and then. Worry not about feeling awkward or embarrassed in front of clients, you need to articulate the copy so you sound great when I hit record.

4. Breathe - breathe and breathe some more! If you are serious about being a voice, you need to learn about and love your breathing mechanism. Ensure that you develop your breathing, develop a deep understanding of your diaphragm. Take classes, work the exercises as if it is a gym class. When you get long copy, you should be able to either deliver effortlessly or break it down with breathing spots which not only work for the copy but also in places that the audio engineer can easily edit. Sloppy breathing, half breathes mean you will tire easily, the copy will not be read with the correct flow and the session will take longer making it inefficient. A loss of flow means a loss of intention and structure. If you are nervous breathing correctly will ensure cleaner calmer reads. 

5. Listen - Many inexperienced voices are so eager to read the copy they forget to read the copy vocally and authentically. It is as if it is an inconvenience and if they read it quickly the session will end sooner. Listen to the client, the director and sound engineer. Yes your role as a voiceover is to talk. But a huge part of the job is actually to listen. What did they say about the pace? The tone? The cadence? What words must I hit? What should I not hit? Should it be a tickle or full upward inflection. 

 Be ready, be steady, be vocal.

Important steps to follow when beginning your career as a voice actor following on from the previous post.

A talented voice actor or narrator is a tremendous asset to any creative business. In the age of worldwide pushbutton entertainment, the opportunities for good presenters, female voice over, character voices and voice effects in the UK and abroad have never been greater. Numerous amateurs have found careers in the voice acting field, and for some, their big break wasn’t the result of an unlikely encounter with a big corporation or production company.

There are many aspiring voice actors across the web. Some have online portfolios, whereas others do spoken word content, such as podcasts, character demos or dramatic performances. The audiobook field is also growing substantially, with applications such as Audible easily downloadable onto people’s smartphones. But being ready and willing to put in the hard work is just the first step for someone wondering how to become a voice actor. Then it’s a matter of getting your craft to the level it needs to be and finding reliable opportunities for work.  If you've made the decision to advance your career in this exciting field, here are some things to consider.

Quality Equipment

Nothing fatigues an audience faster than sub-standard audio quality. When setting up a home studio or seeking out a studio for your voice over, you must ensure the microphone is of the highest quality, and spend time making adjustments to your sound setup to make sure your recordings are undistorted and free of background noise. You need to be certain your audio hardware is capturing your voice at the correct timbre, and that you are producing audio data that provides the best fidelity when played back on the various devices used by consumers in the 21^st century, particularly mobile.

Sufficient quality microphones can be found at a reasonable price online and there are various tutorials you can follow to learn how to correctly install accessories. A suspension boom, also known as a microphone arm stand, must be strong and sturdy for maximum stability during a reading, and a pop filter is essential for reducing mouth noises for a clean read. Take your time with these steps, because every opportunity you have depends entirely on the quality of the product you can deliver that is a result of the  microphone, your audio hardware and how you use them both.

Create a Demo Reel and Portfolio

Once you are able to produce the best quality audio possible, you will need to produce a demo reel and portfolio so that prospective clients can sample your work before hiring you. This is often the most difficult step for a new voiceover artist learning how to do voice overs.

It is here you will likely need to make a decision as to what type of voiceover work you want to pursue. A portfolio with a broad range of work demos will be far less effective than one with ten demos focused in the same category. For example, if you want to record audiobooks, you will be more successful with numerous examples of that type of recording than you would be including cartoon voices and commercial announcer demos.

Offer your demo work in as many popular formats as you can, across multiple platforms and be  certain to include your general contact information along with your web address in each demo. You never know where those recordings will end up and the last thing you want is for a potential opportunity to be wasted because you are unidentifiable and uncontactable.

Protect Your Rights

Under the Copyright, Designs and Patents Act 1988, anything you record that is regarded as original, and exhibits a degree of labour, skill or judgement is automatically copyrighted to you. If you work for someone else or sign a contract as a freelancer or contributor be certain you reach an agreement regarding the disposition of that copyright, as your work's commercial value depends on it. For the most part, you should be willing to license your work to your clients in exchange for payment. But, if clients insist on buying all the rights to your works, make sure you are adequately compensated.

Many people want to get into voice acting, so it can be a challenging industry to break in to. By taking professional steps in the appropriate order, you have a much better chance of not only finding lucrative work, but also of establishing a successful career. The key is making certain you produce to the highest quality, choose the most suited niche you can and always protect the value of your works.

Keep Voicing! 

Welcome 2018! Many people take stock at this point of the year and opt to change their lifestyles and explore their skills and talents they may have. Are you thinking about a change? Is voiceover something you feel drawn to and want to explore further? Fantastic - it is a magical job that I love and brings me great joy and peace as well as letting me play with emotions, characters and voices. One day you could be a hotel receptionist in an audio book or a small boy in an audio drama or simply reading out line after line of phone numbers or directions. If that sounds appealing then you are in for a treat. 

Many people come and ask me how to become a voice over artist. As the wonderfully talented actor and voice of Yoda, Frank Oz said as the omnipresent character, “Do or do not. There is no try.” Being a successful voice over artist takes time, patience, talent, luck, persistence and resilience with a lot of doing and being.  

When people ask me how they can be a voice over talent. I feel that the correct question is what do I need to become a voice talent. Needing all of the above words as well as some basic knowledge will serve you very well in your vocal journey. Through out the year I shall cover them in more detail but for a start here are a few items to get you on your way.

Talent aside being a successful voice over artist requires hardware and software for the artistic, creative side as well as for the business management side. In no particular order, the below five areas highlight basic areas for where you will need to invest in and develop further.  

1. Recording studio - many voices work from home in their own recording studio. Conduct your own research, learn and appreciate how you will need to use your space you already have to create your own studio. 
2. Vocal practice - working long hours or on sessions that may wear you and your voice out happens a lot so invest in finding good exercises and how to manage your voice. Understand your voice and what it can do and look after it. Dancers and musicians look after themselves, their bodies and their instruments. As a voice over artist that is what you will need to do especially if you choose some vocally taxing voice over genres. Recognise if you need help and coaching and seek out coaches that suit you and what your goals are as a voice. 
3. Voice Reels - once you are ready to record then go professional. Invest time and money to work with someone who has a track record in delivering excellent reels that book work and are aurally successful.  
4. Technological appreciation - even if you are unsure about the technological side of things learn. From microphones to recording software there is a huge amount of information out there for you to choose from.  
5. Business acumen - being a voice over artist is much more than just sitting and waiting for the agent to send you jobs. A lot of success is made by being proactive, having a full marketing complement to your business goals, being knowledgeable about rates, financial terms and knowing what you need to make it work for you. 

 Have a wonderful 2018 - may it be beautifully bountiful for you

November is more than just magical fireworks and gunpowder. It is all about plotting. With Christmas right around the corner, the New Year beckons and it is time for some magical planning for the voice over year ahead. This year I have been given an extra boost to my plan for 2018 by the wonderful team behind That’s Voiceover, Joan and Rudy Gaskins. They worked some incredible magic for a New York Style high octane spectacular for voiceovers. Thank you for making my female voiceover dreams come true! 

Their show was incredible with a line up of audio drama played out with live sound effects to having animation heroine, Nancy Cartwright being honoured - yes, the voice of Bart Simpson! There are many great voicing moments throughout the weekend. A star studded gala event with the good and great gods and goddesses of global voiceovers. These talented voices gathering to celebrate the beauty of the voice. I was lucky to be a finalist and honoured to be one of the amazing nominees at this event. Having your name up huge with other amazing talent is a huge motivator.

What was clear is that planning and having a strong vision was key to the success of these talented people. Bob Bergen told a story, his plan to meet his hero Mel Blanc. A plan that involved phone books, a tall tale or two and dedication and ambition that led him to see his hero. That is just one of many examples of how to reach your dreams, you have to commit and act to make them happen. The main theme of the weekend was a comment stating that this is all there is. This is all there is. Yes, when you love voiceovers, when you have such a passion for this amazing industry, then yes, this is all there is. A lot of luck, a lot of talent and most of all, a lot of planned action. 

Which brings me back to planning. Planning for the year ahead is important. To reach your dreams and live in them, set goals and work out how to reach them.  How best to do that? This is where the coloured pens and sheets of paper come in. I love to get creative, get messy and get thinking. I fill my sheets with ideas, information, wants, needs and anything else that pops into my head. Then I break those all down and work out what I need to do monthly to do that. The key for me is to explore ever more creative avenues. I have a good think about what big dream voiceover work I want to get involved with and start mapping it all out. 

Here is my top 5 list of how to plan and get ahead:

1. Make time: carve out a whole day if needs be, find some mental and environmental solitude, commit fully and explore. Turn off the phone, social media, emails and sit down to actually think, free of noise and drama. 
2. Get ready: What medium do you prefer to brainstorm ideas with? I love my pot of coloured pens and pencils, sheets of paper and some dance music to set the mood. I have plenty of water with me, good food and the intention that something magical will appear.
3. Get steady: breathe and take a moment and then….
4. Go: Write all the ideas down. Avoid censoring yourself, just get it all down on paper and then like a great artist, step back and have a real look at what you have come up with.
5. ACTION; As Nancy Cartwright said, yes luck but you need to put a whole lot of action in. 

So now, after bubbling with excitement and a new found motivation for next year, what will be on my voiceover plate for 2018? I have so many voiceover ideas already, what shall it be next year? Commercial spots? Great games? Audacious audio dramas? Big dreams? Yes to all those and more please! 

Plan, prepare, play.

Speaking and telling stories in voice over form is great and I love it. I love everything about this artistic voiceover industry; from the creativeness seeds planted at the beginning to the unleasing of the spoken word. The joy I experience when I encounter a vast white plain with black ants hurriedly arranged about the landscape that I have to vocalise is truly wonderful. However to conjure up that magic, there is one crucial ingredient that makes the difference between a good read and THE read. A sprinkling of this or a huge dollop can bring words and characters to life in ways that give them their own life and identity. I was lucky to be reminded of this at a voiceover conference in September. I was given the amazing opportunity to read in front of not one but two Disney Casting Directors! 

What an opportunity! I was in the “Finding Nemo" Group and never have I felt such honour and thrill yet absolute fear. Not only to read in front of these Casting Directors who have seen it all and heard it all but to read animation sides in front of colleagues and friends with decades of experience. However and yes as this is Disney, magic happened. Cue the Fantasia theme because did we all go on one amazing Magical Castle of a journey. On day one with our group we were a little shell shocked (getting up early on a weekend and heading into London will do that to you). We read animation sides cold in front of Sarah Sherman who then commented with feedback and direction and we read again. I went first! I read for a character that I should have felt at ease with as I do this type of character a lot. A pre-teen who love magic and can fly! Whether it was the nerves, the room, the ambience but I felt my read was ok. Just ok. Despite me understanding all the guidance and feedback I hadn’t felt this character. I hadn't explored her needs. Fair enough it was a cold read for us all but I know what Sarah meant when she told me to go big. Something to work on. Fast forward that evening and with copious silliness during karaoke (I am always ready and always rumbling) our group gelled like only schools of fish can. 

Day Two arrived and after an emotional and humanity inspiring talk by Damian Mark Smyth I felt a shift and we had this. As he says, ‘You are one thought away from a new experience." We knew what it was about. We all read animation sides for Arron Drown and maybe it was the space, the change of character or this magic ingredient but the whole room aced it. Disney Style. I read an animation side for a 6 year old fish stuck in her very own fish bowl. With seven different emotional states I took this fish for the ride of her life - which being in a fish bowl is quite something. When you make a whole room laugh not once but twice with your reads, you know you got this. Why? Because I let loose that magic ingredient. Simply, it was vulnerability. This state of being exposed of being judged emotionally is the magic dust for making the good great. Once you allow yourself that luxury and awareness, then, that is then the real magic happens. 

To be vulnerable is to see yourself, know yourself and shower yourself with love and respect. Opening that door on vulnerability is the trick to unlocking that magical potential inside.  

Top tips to encourage vulnerability;

1. Be courageous - there is no right and wrong, just commit to that moment and be.
2. KISS - Keep it short and simple. perfect moments that flow are made of instant actions and being that have no long drawn out thought processes behind it.
3. Imagination - Open up to the vulnerability of the moment to let in imagination and exude real magic
4. Breathe - Always breathe - it is a grand thing
5. Simply Be - take all of the above and search for that magic and let it be. 

Disney’s Frozen was right, letting go is the ultimate feeling of freedom. That moment when you feel and are a 6 year old fish in a fish bowl saving the world….the feeling of complete vulnerability, is the moment you fly. Thank you to "Finding Nemo" and everyone else that weekend who opened up and showed their own vulnerabilities. We became richer voices because of it. 

Breathing is simple, you breathe in and out thousands of times a day and night. But are you breathing properly? To breathe properly is to actively acknowledge that breath in and out and knowing how to use your breath in a myriad of situations. It is important in daily life and as a voiceover artist it becomes a crucial part of your tool kit.

Breathing is more than the two step process of oxygen and carbon dioxide exchange. This magical inhalation and exhalation process powers us. It has been shown to reduce stress hormones and dials down cortisol. For everyday life breathing mindfully can help us and for acting an awareness of breathing patterns can open doors to different characters and their state of mind.

Have you every practised breathing mindfully? When we go through everyday life we get caught up in the minutiae and tend to shallow breathe. Then when we look at our phones, type, or concentrate we tend to micro breathe, holding our breath more so than if we are simply walking to put the kettle on. By breathing improperly we risk being lesser versions of ourselves, in effect not getting enough oxygen into our bodies. Tensing up in a similar way during a voiceover session can also lead to tensing of the voice and the performance falters.

How do we breathe? While we start breathing from the moment we are born, like many things we can practice to make it perfect. Being completely concious of the process and what you are trying to achieve enables you to breathe much more deeply. For performance whether for voiceover or presenting to people the extra breath may allow you to bring much more to the table. 

To achieve best practice in breathing, try the following steps:

1. Physical release work – this will help you release tension enabling you to more deeply breathe. Find a quiet moment, free of distractions and shake out the tension from your body. Check your postural alignment and centre yourself by standing with your feet hip width apart, straight unlocked legs and pull yourself up with an invisible elastic.
2. Corseting – This is one of my favourite breathing exercises, not just for voiceover work but for everyday lift. Thanks to the wonderful voice coach Yvonne Morley who teaches this exercise, it really delivers. This negative state exercise makes your tummy soften, releasing the tension and drawing more of the breath in lower down. Have a go yourself. Place your hands on your lower abdomen, imagine wearing a corset, tightening those tummy muscles then release or Corset off. Practice putting the Corset on and then Corset off daily. When in a stressful situation you can quickly Corset off to encourage the breath.
3.  Pause – when we deliver information, whether in a presentation or a character we need to develop story telling skills. Your audience needs to receive information in chunks and then they will need a chance to take on board the information. Pausing allows for that and more importantly, allows for you to take a moment to check in with yourself and breathe deeply again.
4. Inspire – we inspire every day! The process of breathing in and being mentally stimulated have the same name! Flashes of inspiration can hit us to create all sorts of ideas. How interesting that the process of taking in much needed oxygen shares the name.

These steps will enable you to become mindful, think more clearly and reflect on you and your needs. Inspire, breathe, be. 

It has been a busy past few months in terms of character creation. I have been lucky enough to participate in not one but two courses on character creation. Having the ability to understand a character, develop it fully and do this in a blink of an eye is an incredible asset for any actor. As a British voice over it is something that I am very proud and honoured to say that I invest in myself so that clients know that I work hard at my art.

In March I was on the amazing Dian Perry Character animation course. Dian is an incredibly talented and funny artist and watching her work is pure joy. So when a place on her course came up, I jumped at the chance.  There were so many acting gems and my favourite part was having to ADR an animated cartoon series. Best quote of the day was “If all the elements are the body then the rhythm is the soul”

Then in April, I booked straight onto Stephane Cornicard’s course. He is a well-known voice actor and director and I have been lucky enough to work with him and be directed by him. He has also been in a Bond film which is amazing. I love working with him and watching him in action is magical. So over a course of two days, we played, acted, and developed, over and over again with some lightening quick rounds of accent/language improvisation. You know you have truly let go when you can talk to a fellow actor in their own made up language, be a super hero’s sidekick, a policewoman Vampire and play a Bishop at the trial of Joan d’Arc. Stephane was great at getting up to examine character creation by “defining things by their opposites”.

Apart from loving to learn and exercise my acting muscles, I do these workshops for fun. They are incredibly liberating and when performed right, you just feel the flow and are completely in the moment. Pure Gold. However I do this to be ready, to polish my craft, layer myself and understand how to layer characters and develop. I do them because I am inspired to improve myself because with hard work, practice and dedication comes amazing things.

Last week, I saw how hard work, dedication, practice and patience saw an amazingly talented voice over artist win at the Bafta Games Awards. Female voice over artist, Cissy Jones is an acting inspiration, and many many congratulations for a well-deserved Bafta. Such a humble person who gave such a unifying speech to the voice over community, Cissy has not had a conventional route into voicing and yet has shone through with such magnificent talent that she inspires me daily! She also let me hold her Bafta. I was lucky to meet Nolan North and Troy Baker, such amazingly talented people and funny as well – the voice over dream team! Now, time for me to dream big! 

As the Academy Awards nominees take their seats tonight, I recall my own LA “Oscar” like red carpet experience. In November 2016, I was in LA as I had been nominated for a Society of Voice Arts and Science award. What an honour to be recognised by the great and the good in the voice world. It is such a prestigious award ceremony that I was thrilled. I had made the shortlist for outstanding TV promo campaign for my work with Sony TV. Hopping across the pond, I was ready for a great adventure. My destination? The home of The Big Bang Theory: The Warner Bros. Studio. In the high-spec Warner Bros. studio, I watched a live radio drama; saw a panel talk led by ACX with narrators and producers; witnessed a live audition for a contract with an agent; and heard million-dollar voices talk about work. In the afternoon, I had a one-in-a-million chance to meet and greet some casting directors, agents and managers in a speed dating session. It was a huge opportunity to play my reels to people with over 300 years of cumulative experience.

The LA red carpet

Drum roll please! The day of the Voice Arts Awards gala ceremony! A knock at the door: a Redken artist appeared ready to make me look fantastic. What a fantastic gift – thank you Redken – Zoraida Saray is amazing! Joan Baker and Rudy Gaskins were our hosts and – wow - they host in high-octane style with a fantastic red carpet. It was a glitzy affair and lights flashed on and off as I walked along it. I smiled widely, stepping along in my pink high heels that were clashing wonderfully. I stood centre stage and grinned as the light bulbs went off left, right and centre. What a wonderful red carpet moment!

My top tips for the red carpet:

1.       Lights, Camera, Action - It can be daunting with banks of cameras and lights set up. When you stand on your mark, adopt a comfortable stance and turn slightly with the upper body to the camera (photographer’s top tip) and smile. Smile, smile smile.

 2.       Stars are wonderful up close - At red carpets events, with everyone all dressed up, it is like a show but this time when you are there taking part, you realise that even the Stars and Celebrities are like you and me. Or rather, wonderfully normal people like you and me.

 3.       Keep hydrated - From prep to red carpet it takes hours, so in warm weather keep hydrated by drinking water in sips, little and often.

 4.       Be more cat - Red carpet events can be overwhelming with something exciting to look for at each turn. Be cool and, just like being a cat, own each step you take on the red carpet.

 5.       Enjoy - Looking great on the red carpet is hard work but it is a lot of fun and an utterly fabulous place to shine, but it can be over in quick as a flash! Work that smile, take that step and ENJOY IT!

 And the award goes to….

What a spectacle! The awards categories were announced in style. Everyone was cheering on their favourite nominee. My highlights included an academy award winner on stage, famous voices being honoured and Erin Brockovich making an impassioned speech. I held hands with other nominees that night and, although I didn’t win, I still felt like a winner. The best part was seeing and feeling the passion, respect and love for the art of voice over. Thank you. For all the Oscar nominees tonight, good luck y buena suerte! 

After the fun festivities and gatherings in December, January can often look boring and grey in comparison. Not so. January is ….CREATIVITY MONTH. This is a great reason to carry on celebrating.  

Being creative can take many forms and I love how you can feel fulfilled when you uncap a pen, bring out the paint, tap away on the keyboard or simply head out to take some photos.  Even rustling up batches of some homemade cooking or baking can encourage the creative juices to flow. I even have a friend whose doodles during meetings are things of creative genius.  

Creativity is magical. I love how taking a moment to imagine something can take you to new ideas and directions.  As I was typing this, the radio was on.  I sat through Pop Master in the morning and then came by my favourite feature, on the Jeremy Vine Show: What Makes Us Human. This time it was Brian Eno who talked about imagination and creation. Have a listen.

Many people tell me that they are not creative.  I beg to differ.  Everyone has creativity bubbling away inside of them; the form of expressing it just varies.  I love to express my creativity through voicing, writing and even social media.  I carve time and space for creativity so that I can come up with something personally and professionally satisfying.

This quote from Leo Burnett sums up that magical secret ingredient to creativity:  

Being creative through curiosity brings us back to being a child.  Remember those days when you had no concept of time as you played and played, making up stories, giving them life through the magic of your imagination?  That joyous state should be celebrated.  

But just how to unleash your creativity?  Some of my favourite creative outlets include: bringing characters to life, dancing, taking photos, hiking and storytelling.  The list is endless and I keep adding to it every month. What brings out the creativity in you?  What do you enjoy as a creative outlet? 

To tap into your creative side, take a moment and reflect what “being creative” means to you?  Is it writing, painting, planning or something else?  Even organising your books into colour-coordinating sections is being creative.  Make the time to be creative and when you get the urge, use that energy to concentrate on your creative project.  It will be rewarding.

Make January a creative month and celebrate what your imagination and curiosity brings to you. 

Life is one HUGE learning curve. And what better curve than the beautiful sound wave? Those beautiful compressed and refracted undulations are glorious. Waves, I salute you! I am always struck, when I watch and listen back to the waves, by how much we can learn from them - not only about performance, style, and timing but also the subject matter itself. Did you know that Ibuprofen was first developed in Nottingham? Did you know that you are the master of your own confidence? Did you know that cats have different nutritional needs (and are also very cute)? Well, now I do and so do you!

Learning never stops and is a continuous journey where my aim is always to polish my skills and work on getting new ones. Life is an art form. Three little letters for you: CPD! No, not an articulation exercise but CONTINUOUS PROFESSIONAL DEVELOPMENT. There is always so much to fine tune, not just in the VO world (breathing, articulating, reading and understanding) but in the business world as well. From technical audio skills to negotiation analysis to marketing your brand – these are just some of the areas that voiceover artists need to focus on.

To CPD or not to CPD? That is the question? No! How many resources will you set aside and commit to ongoing learning? That, I feel, is the better question.

Why is it just so important? The Round Island maestro, Guy Michaels presents his case presents his case: “Are you the tortoise or the hare?  CPD is constant, hence my preference for Continuous rather than Continuing.  If you stop, then those around you who are plodding on carefully as the tortoise does, will be overtaking you.  If you have not made time to consider your professional development in the long term, you are standing still.” Well there you go!

And as I mentioned before, CPD is not just about the VO side: change is happening and it is crucial to keep up with changes. Gary Terzza, the VO masterclass taskmaster makes his point clearly: “Social media has changed how we promote our VO services. Because this is in a constant state of flux, CPD is essential to keep up to date with new platforms and new ways of selling.”

So we’ve established that learning is a good thing and therefore should be incorporated into your annual voice over strategy. How should you go about this? Some hard thinking is needed to know which direction you want to go in, what your goals are and how to best get them. Then, as Gary says, “…look at [the] way of achieving [your goals] through development such as advanced voice over courses.” Maybe you realise your potential clients are all businesses on linkedIn but you aren’t sure of how to use that platform, so a course might be useful. Or perhaps you want to work on audiobooks but need to build up your breathing stamina, so an especially-designed course might work for you.    

A word of caution from Guy: “Be careful of 'goal setting'.  Many of us set ourselves goals for the forthcoming year, lose track, beat ourselves up over not reaching them”. Yes, good call Guy! I’ve been working on a 2016 goal chart, about what I want to achieve in the coming year. Yes, in some I have reached for the stars (anything 007-related please) but I have set achievable goals as well. Then every day, I work on achieving this goal. Sometimes a few reminders can help: “Schedule regular review dates in your diary.  Set time aside to see whether the steps you are taking are helping you move towards you goals or not.” Always go back and reassess: goals can change as well as you learn more about yourself, so don’t be afraid to update your objectives.

Right, so now we have a set of goals in front of us and we know what we want to learn about, but how much should you be spending on CPD? Here’s a complex calculation from Gary: “You should set the cost within the context of future profit projections. Could £1,000 spent on CPD yield a further £2,000 in earnings? If so, any professional development outlay would pay for itself over and over again.” So, excel sheets at the ready….calculate! (I imagine that last word being shouted in style of Sue in the GBBO marquee.) Guy succinctly explains the expenditure thus: “As long as the CPD is focussed, it has identifiable benefits and enables you to take a step back from the day-to-day of 'work' then I would aim for a 10% of gross spend in the first 5 years as a VO.” And remember that we also have to spend time on the CPD, not just dosh. Will you commit to it and spend the time for the actual course or learning programme and also study for it beforehand (and afterwards)?

CPD is for everyone but if you are a voice over artist then why should you invest in this trio of letters? All businesses need to change and keep up with new ideas and innovations. Adapting and changing is key and for voice overs, wearing many hats means having to be knowledgeable about all areas. You may even find you build up more skills! Gary suggests that “Voice over artists should look to push themselves into different, unexpected areas. Joining a choir or improv group will enhance vocal dexterity and stretch performance talents.” Great ideas!

Every year, I line up some CPD – some are pure business or for VO and others are just for fun. One year, I decided to add hip hop to my dancing skills and even ended up body popping at a huge Nike event in a giant warehouse! Another year, I did some serious audio archiving – ahhh the feel of actual tapes! This year I have been consolidating my breathing techniques(yes more than just in and out), talking so that I sound like more than 100+ people and finally perfecting my home studio.  

Next year, I have quite a few CPD items on my list. A really fun one I am looking forward to is a gaming VO course with THE Dave Fennoy, yep in person, yep here in the UK, yes, I know!  A lot of fab CPD courses are offered by the fantastic VoiceOver Network, supporting VOs to reach their goals. Others are offered by agents, contacts or even clients! I’ll update my objectives during the year, but all along the way, I know that it will be great for me, for my VO business and for my Voice Art!